Toronto Metropolitan University
Communities Create
Challenge
Donate strategic and creative services to establish a creative intervention capable of helping to unify Canadians who were socially distancing during the pandemic.
Solution
In collaboration with FCAD Toronto Metropolitan University, Ramp developed the naming, brand identity, and design of the Communities Create initiative. In the span of just 3 short weeks in April 2020, this project went from an idea to fully branded in both English and French. Co-created with the creative community, we effectively helped to alleviate the loneliness and isolation faced by Canadians during the COVID-19 pandemic. Proudly, the project was nominated for a Canadian Screen Award in 2021 for Best Production, Interactive.
Toronto Metropolitan University
Services
Brand Identity
"Working with Ramp was a wonderful experience. Communities Create was such a unique project, which required a rapid response and new approach to production and audience engagement. They were up for the challenge, and also, professional, easy and fun to work with every step of the project, helping to creatively shape the initiative into the really special series it became."
– Ramona Pringle
Director at Creative Innovation Studio, Associate Professor, Toronto Metropolitan University
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